Designed to Connect With and Grow their Standing in the Community
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With national holidays, in-office birthdays, and case results photos, there is definitely no shortage of social media and blog post ideas for dental offices going into the holiday season as well as the coming year. We've written about them extensively, and hopefully, your calendar is choke-full of content you can use to connect with current and potential new guests on social media. But what if your office is looking to do more than share photos on Facebook and Instagram? What if you want to go beyond the minimum and really connect with your community in a meaningful and, ultimately, 'marketable' way? Let's look at ten dental marketing ideas for real-world events your office can host, participate in and share the results of online.
TLDR: Wondering what these ideas are? Find out complete list below.
If you're still unclear on what sets these ideas apart from your typical social media posts ideas for dentists, just think of it this way: These are events or programs that would typically necessitate issuing a Press Release. In other words, these that take real planning and participation on your dental team's part but can also afford endless opportunities for social media content, building your website authority and reputation online, as well as an opportunity to connect with prospective patients and their families in the community for long-term practice growth.
Below, we attempt to explain each program idea in detail, including how to plan, promote, execute, and ultimately benefit from your efforts. As mentioned, much of what we write about are events that are considered "press-worthy", so learning how to write a good Press Release is definitely helpful (although optional), and connecting with local journalists and other local businesses in your area to promote your campaign is even better. At the end of the day, though - Have fun! If all you end up with from the fruits of your labor is a handful of great pictures for social media, some great memories and team bonding, you can safely call your event a success!
In an age where businesses often get lost in the digital shuffle, dental practices have a unique opportunity to solidify their presence both online and in their local communities. By embracing these dental marketing strategies and community engagements, you can seamlessly blend modern email marketing with genuine community involvement. Beyond the potential for increased business growth, these activities instill a sense of shared purpose and foster deeper connections with patients, reinforcing the adage that a smile can indeed be the bridge between individuals and their communities. As you embark on these ventures, always remember that the heart of dentistry is oral health care, and there’s no better way to showcase it than by actively participating in the community you serve.