Dental Social Media Post Ideas for January

January is an excellent month for dental practices to promote oral health and wellness to their patients and followers. Not only is it a new year, but the first month of the year also brings with it a number of holidays and celebrations that can serve as inspiration for social media posts. Dental practices can use these holidays and events to connect with their audience and educate them about oral health, whether it's highlighting the benefits of certain foods for oral hygiene or reminding patients about the importance of regular dental checkups. As the first installment in our yearly Dental Social Media Post Calendar for 2023, Circulation Dental is proud to provide you with our list of key holidays, events, jokes and otherwise random ideas to fill your social media schedule!

January 1, 2023

Last Updated: January 26, 2023

Dental Social Media Calendar Graphic for January

January Month and Weeklong Celebrations

January is National Blood Donor Month, and it is a time to raise awareness about the importance of blood donation. Blood donations are used to save lives in a variety of ways, including accident and burn victims, heart surgery patients, and organ transplant recipients. Blood donation is a simple act of kindness that can have a significant impact on the lives of others.

Your practice can share a photo or video of members of the team taking part in a blood drive and encourage your guests, or followers to do the same. It's easy and can make a huge impact. It also shows your commitment to the community and bettering people's lives.

Share interesting statistics and facts about the importance of blood donations and their impact on saving lives, as well as the link to oral health:

  1. A single blood donation could save the lives of up to three people.
  2. Although approximately 38% of the US population is eligible to donate blood, less than 10% of that population donates each year.
  3. Because there is no substitute for human blood, donations are always needed to assist those in need.
  4. According to the American Red Cross, someone in the United States requires blood every two seconds. One out of every seven people admitted to a hospital will require blood transfusion.

National Mentoring Month also takes place in January and is a time to recognize and celebrate the impact of mentoring in a variety of fields. Mentors can offer advice, support, and opportunities for personal and professional development. It is a critical tool for grooming the next generation of dental professionals and experts in a variety of fields.

Share testimonials from dental students, office staff, or recent graduates about how a mentor influenced their dental education.

Discuss how to be an effective mentor and the value of mentoring in the dental field.

Share the story and experience of a mentor in your dental office or community. Interview for a short video or blog post on the challenges and opportunities of being a mentor and ask them to share their story about how a mentor has affected their lives.

Share resources for those seeking a dental mentor or mentoring programs.

  1. Society of Mentors Program
  2. ASDA's "Mentorship in Dental School"
  3. Dental Economics article on mentorship

National Poverty in America Awareness Month, is a time to raise awareness about the issue of poverty and its impact on individuals and communities in the United States. It is a chance to raise awareness about the causes and consequences of poverty, as well as to advocate for policies and programs that can reduce poverty and improve the well-being of all Americans.

Share data and facts about poverty in America and how it affects access to dental care.

  1. Low-income people are much more likely to have oral health problems like tooth decay and gum disease, according to the National Center for Biotechnology Information (NCBI).
  2. According to a Kaiser Family Foundation study, people living in poverty are three times more likely than those with higher incomes to have untreated cavities.
  3. According to the National Institute of Dental and Craniofacial Research (NIDCR), over 108 million Americans do not have dental insurance.
  4. According to the National Association of Community Health Centers, the most common unmet health care need among low-income people is dental care.

Highlight and encourage support for organizations and programs working to combat poverty in America and improve access to dental care.

Share personal stories of people and families who have been affected by poverty and how it has affected their oral health.

Medical Group Practice Week is observed on the fourth Monday of January to recognize and celebrate the contributions of group practices to healthcare. Group practices play an important role in the healthcare system by providing a wide range of services and care to their patients.

Highlight the accomplishments and contributions of your practice's dentists and staff.

This is a great week to simply share pics of the dental team at work, or in a group!

Share success stories about patients who have received care at your practice and how it has improved their oral health.

Share information about your dental practice's services and specialties.

January is Get Organized Month, which is a time to channel your inner Marie Kondo and focus on organizing your life and surroundings. It is an opportunity to declutter, set up systems, and form habits that will boost productivity and reduce stress.

Share your tips and tricks for getting and staying organized in a dental office setting.

Interview your office manager or key members of the the front office to share their tips and tricks for how to stay organized with a busy patient schedule.

Share before-and-after photos of dental office organizational projects and encourage others to do the same.

International Creativity Month is a time to celebrate and promote creativity in all of its forms. It is an opportunity to recognize the importance of creativity in a variety of fields, including art, design, business, and science. It also encourages people to explore new ways of thinking and problem-solving by tapping into their own creativity.

Share examples of innovative dental projects and initiatives, such as new techniques, equipment, or design. Make a short video of these tools or techniques and share it on social media.

Setup a coloring book for children in your waiting room and showcase their completed artwork on your social channels through scanning or taking a photo of the finished design.

Highlight dentists and dental staff in your community, and share their work and accomplishments both in and out of the office! Many of your staff will likely participate in creative endeavors outside the office. International Creativity Month offers a great opportunity to share their talents.

Two dental "dad" jokes for your social media... use with caution...

Dental Social Media Joke Graphic

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A dental social media joke featuring a drawing of a bear.

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Individual Days and Holidays

*Please note that some national holidays vary by region. For example, National Tooth Fairy Day falls on August 22nd in the US and February 28th in the UK. Although we have done our best note this in our list, we recommend a quick Google search to confirm your region's dates before posting.

January 1st - New Years Day: The first day of the year, New Year's Day, is a time to reflect on the past and look forward to the future. It's a great time to thank your patients for their help and wish them a prosperous new year. A "Happy New Year" message with a photo of your team or office, a message of appreciation for your patients, or a "New Year, New Smile" message with before-and-after photos of a patient's treatment are all good ideas for social media posts.

January 6th - Apple Tree Day: Apple Tree Day is a day to honor and celebrate the, you guessed it, apple tree. Share tips for maintaining good oral health and hygiene on social media, such as eating apples for fiber and vitamins, and promote the benefits of eating a healthy diet.

  1. Eating an apple increases saliva flow in the mouth, which helps to neutralize the acid produced by bacteria, lowering the risk of tooth decay.
  2. Eating an apple, according to a study published in the Journal of Dentistry, is associated with a reduction in dental plaque.
  3. Another study published in the Journal of Oral Health and Community Dentistry discovered that eating an apple for breakfast can help reduce children's risk of tooth decay.

It's worth noting that while eating an apple a day may help keep the dentist away, it's not a replacement for good oral hygiene habits like brushing and flossing your teeth on a regular basis and visiting your dentist for regular checkups. Eating apples with a lot of added sugar, caramel, or candy coating can also cause dental problems due to the high sugar content.

January 8th - Elvis Presley’s Birthday: The recent Elvis movie has sparked a lot of interest in this musical icon. Elvis Presley's birthday commemorates the King of Rock and Roll's life and legacy. Ideas for social media posts include wishing Elvis a happy birthday or sharing a fun or interesting fact about Elvis' dental history. For the more daring, have a staff member dress up as the King!

Elvis had a fear of dentists and oral procedures. Throughout his life, he reportedly had a number of cavities and dental problems, but he avoided going to the dentist as much as possible. He was said to have a strong fear of needles and had to be sedated for any dental procedures.

January 11th - National Milk Day: National Milk Day is a day to recognize the health benefits of milk. Share facts about milk and its benefits for teeth and overall health on your social media channels, or encourage patients to drink milk to promote strong teeth and bones.

  1. Milk is high in calcium and other minerals, which are necessary for strong teeth and bones. Calcium is an important component of tooth enamel, the hard, protective outer layer of teeth that aids in tooth decay prevention. Milk can also help neutralize the acid produced by bacteria in the mouth, thereby protecting teeth from decay.
  2. Milk and other dairy products, such as cheese and yogurt, can also stimulate saliva production, which aids in the removal of food particles and bacteria.
  3. According to a study published in the Journal of Dentistry, children who drank more milk had fewer cavities than those who drank less milk.
  4. Casein, a protein found in milk, can help strengthen tooth enamel, making teeth more resistant to decay.
  5. A diet rich in calcium and other nutrients from milk and dairy products may aid in the preservation of the jawbone's health, preserving the natural structure of the face and supporting the teeth.

January 24th - National Compliment Day: We love this one and who doesn't love a good compliment. National Compliment Day is a day to celebrate and express gratitude. Share a message of appreciation and compliments to your patients on social media, or encourage your patients to compliment others.

January 25th - Fluoride Day: Fluoride Day is a day to recognize the benefits of fluoride and its role in tooth decay prevention. Ideas for social media posts include sharing fluoride facts and its role in oral health, as well as encouraging patients to use fluoride products and visit the dentist on a regular basis to maintain good oral health.

  1. Fluoride is a naturally occurring mineral that is commonly used to prevent tooth decay in toothpaste and mouthwash. It works by fortifying tooth enamel, increasing resistance to acid and bacteria.
  2. Fluoride can also aid in the reversal of early signs of tooth decay. Fluoride can be incorporated into the tooth structure when it is present in the mouth, replacing lost minerals and aiding in the repair of small cavities.
  3. It is also added to many communities' water supplies to help prevent tooth decay. This is referred to as community water fluoridation, and it has been proven to be an effective and cost-effective method of improving oral health for a large number of people.

It's important to note that fluoride can also be harmful in large amounts, especially for children under the age of six, and it can cause fluorosis, which causes tooth discoloration. It's also important to use fluoride toothpaste and mouthwash under the supervision of a dentist or dental hygienist, and to check with local authorities to see if the drinking water contains fluoride.

January 26th - Dental Drill Appreciation Day: Dental Drill Appreciation Day celebrates the dental drill and its importance in modern dentistry. Share a message of appreciation for the dental drill and its role in dental care on social media, or share a video of a dental drill in action to educate patients about the technology used in dental offices.

A short history of the Dental Drill: The first dental drill was invented by French dentist Pierre Fauchard in his book "The Surgeon Dentist" in the late 18th century, where he described the use of a hand-cranked drill for removing decay from teeth. This drill, which was powered by a foot pedal, was a significant improvement over the previous method of removing decay with a hand file. Following Fauchard's invention, other dentists began to use the drill and modified it, such as the 19th century invention of the first electric dental drill, which was powered by a small electric motor, making it more precise and efficient. The dental drill has undergone several advancements and modifications in recent years, such as the air turbine drill, which is lighter and more comfortable for both patients and dentists.

January 29th - National Puzzle Day: National Puzzle Day is a day to celebrate puzzles and solve them. Sharing a dental-themed puzzle, hosting a puzzle contest with dental-related prizes, or sharing a puzzle-encrypted message encouraging patients to take care of their teeth and keep their smiles looking great by practicing good oral hygiene and visiting the dentist on a regular basis are all ideas for social media posts. Consider buying one of the popular dental-themed puzzles found on Amazon for your lobby to have guests work on while they wait. Take photos of the puzzle as it takes shape or after it is finished and upload them to social media.

8 Additional Dental Post Ideas for January

In addition to month and week-long events, January offers some unique winter ideas to post to social media. Here we share 8 more random ideas for social media posts in January.

  1. National Lego Day: To celebrate National Lego Day, bring in a small set of legos for your young patients or adults to work on while they wait for their appointment. Take photos (with your guests' written permission) and post them to social media with the hashtags: #lego #legolife #legoday #legofan #legoideas #legoland #legomania #legos #legoworld
  2. Patient of the Month: Create a "Patient of the Month" feature that highlights one of your patients' positive experiences at your practice.
  3. Combat Winter "Dry Mouth": Share advice and tips on how to combat dry mouth, which is a common problem during the winter months.
  4. Cozy Winter Recipes: Share your favorite cozy winter recipes and invite your followers to do the same. Because January is also National Soup Month, encourage your followers to share their favorite soup recipes, or have staff members make their favorite recipe and bring it into the office.
  5. Warm Winter Wear or Ugly Sweater Challenge: Share photos of your favorite warm winter outfits and encourage your followers to do the same. Make an "ugly sweater" challenge and ask your staff or guests to post pictures. Some may have attended a December event and are still in possession of their ugly winter attire.
  6. January Book Club: Begin a book club for the month of January and invite your followers to participate. Discuss a different book or topic each month via social media.
  7. National Trivia Day: January 4th marks National Trivia Day. Post some basic but interesting dental trivia questions on your social media (this will work better on Facebook) that your guests can answer. 
  8. Dress Up Your Pet Day: January 14th is National Dress Up Your Pet Day. Encourage staff or patients to dress up their pet and post photos to social media. 

January is full of holidays and celebrations that can inspire dental practices to promote oral health and wellness to their patients and followers. Dental practices can use these holidays and events to connect with their audience and build a sense of community by emphasizing the benefits of certain foods for oral hygiene, reminding patients about the importance of regular dental checkups, and educating them about oral health. Remember to take advantage of all of the January holidays and events, and you'll be able to develop a successful and engaging social media strategy for your dental practice.

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