January is an excellent month for dental practices to promote oral health and wellness to their patients and followers. Not only is it a new year, but the first month of the year also brings with it a number of holidays and celebrations that can serve as inspiration for social media posts. Dental practices can use these holidays and events to connect with their audience and educate them about oral health, whether it's highlighting the benefits of certain foods for oral hygiene or reminding patients about the importance of regular dental checkups. As the first installment in our yearly Dental Social Media Post Calendar for 2023, Circulation Dental is proud to provide you with our list of key holidays, events, jokes and otherwise random ideas to fill your social media schedule!
*Please note that some national holidays vary by region. For example, National Tooth Fairy Day falls on August 22nd in the US and February 28th in the UK. Although we have done our best note this in our list, we recommend a quick Google search to confirm your region's dates before posting.
January 1st - New Years Day: The first day of the year, New Year's Day, is a time to reflect on the past and look forward to the future. It's a great time to thank your patients for their help and wish them a prosperous new year. A "Happy New Year" message with a photo of your team or office, a message of appreciation for your patients, or a "New Year, New Smile" message with before-and-after photos of a patient's treatment are all good ideas for social media posts.
January 6th - Apple Tree Day: Apple Tree Day is a day to honor and celebrate the, you guessed it, apple tree. Share tips for maintaining good oral health and hygiene on social media, such as eating apples for fiber and vitamins, and promote the benefits of eating a healthy diet.
It's worth noting that while eating an apple a day may help keep the dentist away, it's not a replacement for good oral hygiene habits like brushing and flossing your teeth on a regular basis and visiting your dentist for regular checkups. Eating apples with a lot of added sugar, caramel, or candy coating can also cause dental problems due to the high sugar content.
January 8th - Elvis Presley’s Birthday: The recent Elvis movie has sparked a lot of interest in this musical icon. Elvis Presley's birthday commemorates the King of Rock and Roll's life and legacy. Ideas for social media posts include wishing Elvis a happy birthday or sharing a fun or interesting fact about Elvis' dental history. For the more daring, have a staff member dress up as the King!
Elvis had a fear of dentists and oral procedures. Throughout his life, he reportedly had a number of cavities and dental problems, but he avoided going to the dentist as much as possible. He was said to have a strong fear of needles and had to be sedated for any dental procedures.
January 11th - National Milk Day: National Milk Day is a day to recognize the health benefits of milk. Share facts about milk and its benefits for teeth and overall health on your social media channels, or encourage patients to drink milk to promote strong teeth and bones.
January 24th - National Compliment Day: We love this one and who doesn't love a good compliment. National Compliment Day is a day to celebrate and express gratitude. Share a message of appreciation and compliments to your patients on social media, or encourage your patients to compliment others.
January 25th - Fluoride Day: Fluoride Day is a day to recognize the benefits of fluoride and its role in tooth decay prevention. Ideas for social media posts include sharing fluoride facts and its role in oral health, as well as encouraging patients to use fluoride products and visit the dentist on a regular basis to maintain good oral health.
It's important to note that fluoride can also be harmful in large amounts, especially for children under the age of six, and it can cause fluorosis, which causes tooth discoloration. It's also important to use fluoride toothpaste and mouthwash under the supervision of a dentist or dental hygienist, and to check with local authorities to see if the drinking water contains fluoride.
January 26th - Dental Drill Appreciation Day: Dental Drill Appreciation Day celebrates the dental drill and its importance in modern dentistry. Share a message of appreciation for the dental drill and its role in dental care on social media, or share a video of a dental drill in action to educate patients about the technology used in dental offices.
A short history of the Dental Drill: The first dental drill was invented by French dentist Pierre Fauchard in his book "The Surgeon Dentist" in the late 18th century, where he described the use of a hand-cranked drill for removing decay from teeth. This drill, which was powered by a foot pedal, was a significant improvement over the previous method of removing decay with a hand file. Following Fauchard's invention, other dentists began to use the drill and modified it, such as the 19th century invention of the first electric dental drill, which was powered by a small electric motor, making it more precise and efficient. The dental drill has undergone several advancements and modifications in recent years, such as the air turbine drill, which is lighter and more comfortable for both patients and dentists.
January 29th - National Puzzle Day: National Puzzle Day is a day to celebrate puzzles and solve them. Sharing a dental-themed puzzle, hosting a puzzle contest with dental-related prizes, or sharing a puzzle-encrypted message encouraging patients to take care of their teeth and keep their smiles looking great by practicing good oral hygiene and visiting the dentist on a regular basis are all ideas for social media posts. Consider buying one of the popular dental-themed puzzles found on Amazon for your lobby to have guests work on while they wait. Take photos of the puzzle as it takes shape or after it is finished and upload them to social media.
In addition to month and week-long events, January offers some unique winter ideas to post to social media. Here we share 8 more random ideas for social media posts in January.
January is full of holidays and celebrations that can inspire dental practices to promote oral health and wellness to their patients and followers. Dental practices can use these holidays and events to connect with their audience and build a sense of community by emphasizing the benefits of certain foods for oral hygiene, reminding patients about the importance of regular dental checkups, and educating them about oral health. Remember to take advantage of all of the January holidays and events, and you'll be able to develop a successful and engaging social media strategy for your dental practice.