20 Effective Yelp Call-to-Action Ideas for Dental Practices

Before we dig into CTAs on Yelp, let's first get a basic understanding of what CTAs are and how they can they can benefit your business. The acronym CTA stands for "Call-to-Action" and generally represents the key design element found on any type of marketing content (web pages, articles, graphics, business profiles etc.) that prompts and encourages the viewer to take an action that will lead to a desired outcome. They can take the shape of a button, hyperlink, picture or line of text but their goal is always the same – to catch the user's attention and motivate them take the next step in the conversion funnel.

Some examples of CTA goals might be to buy a product, signup for an event or newsletter, download something or make a phone call to a business. For dental practices, it's easy to assume that the call-to-action should normally be for a new patient to call and book an appointment but this a far too narrow view of how CTAs can benefit your overall marketing strategy. For example, if your office has a specific goal of generating new patients it might be a good idea to direct the call-to-action to a page on your website with a "New Patient Special" or if teeth whitening appointments are the focus for for summer, you might consider sending the patient to the teeth whitening page on your website or blog post on "How Teeth Whitening Can Brighten Your Smile This Summer." Or, you might find that educating patients on your financing options could be beneficial and send them to your Financing FAQs or payment options page. Regardless of the desired outcome a well-designed CTA is action oriented and often creates a sense of urgency and benefit for the viewer.